David Parkinson

Co-Founder & CEO

With two decades as a top-level public relations executive, David has led PR strategy for some of the most prominent and influential individuals and organizations. He is primarily focused on strategic oversight for the agency and key client relationships and accounts. Prior to launching Method, David served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies. He was a fitness buff — before his twins were born in 2017.

Jacob Moon

Co-Founder & GM, Salt Lake City

Jacob leads the Mountain/Central region including our Salt Lake City office, with a focus on business and employee development. He serves as a strategic advisor to clients and remains actively involved in many key accounts, maintaining strong relationships with many prominent players in the “Silicon Slopes” business community. A former journalist and editor of Utah’s leading business magazine, Jacob is on a personal mission to visit every national park in the U.S. with his family.

Katy Spaulding

Chief Operating Officer

As an agency veteran with 16+ years of integrated communications experience, Katy has worked with challenger brands from startups to Fortune 500 companies. She brings a proven track record of scaling mid-sized agencies, with 10+ years in senior operations roles. Katy leverages her innate curiosity to drive strategic growth and operational excellence, with a focus on enhancing employee experience. She is an enthusiastic equestrian, amateur historian, average golfer, and aspiring novelist, as well as a board member for U.S. Center for SafeSport.

Matt Stewart

General Manager

Matt leads the West Coast region including our San Francisco office, with a focus on business and employee development. With significant expertise in enterprise and emerging technology, his client experience includes 1Password, Adobe, Nest, Capella Space, Varo Money, and RingCentral. Among his favorite accomplishments are launching some of the first self-driving car companies and naming the world’s largest solar project. Matt made headlines for releasing a novel on Twitter – and winning a book deal.

Jenni Holladay

Managing Director

Jenni leads Method’s marketing services team including digital, content, creative, social, research and strategy. She brings 15+ years of agency marketing and consulting experience as a “VP of Marketing for hire”, with client experience including AT&T, Pfizer, Adyen, Unison, AAA, Microsoft and Comcast Business. Jenni is ROI driven with a goal to learn something new every day — and is a former competitive downhill skier turned mom of two.

Heather England

Strategic Advisor

Heather is a creative, results-focused agency veteran with 18+ years of PR and marketing agency experience. She is focused on building high performing teams, creative growth strategies, employee engagement, coaching, leadership development, project management, financial planning and management. A resident of New Mexico, Heather holds a certificate in Dairy Arts and Sciences (aka Cheesemaking).

Analisa Schelle

Executive Vice President

With 20+ years leading global communications campaigns, Analisa has worked with established companies and successful startups across every industry imaginable – from enterprise software and fintech to aerospace and biotech. As a Method boomerang, she returned after three years leading an international communications team in house. Analisa is passionate about storytelling, brand building, and being at the center of technology and innovation with interesting people and companies. She is a mom, wife, and lover of all things San Francisco.

Clay Blackham

Executive Vice President

Clay heads up Method’s consumer tech program, including Traeger Grills, Goal Zero, Orbit B-hyve, SureCall and others. With 15+ years of diverse experience leading high-growth PR accounts, he has a knack for telling the large company story while still getting under the hood and understanding the intricacies of a product or technology. Clay is an accomplished doughnut maker and meat smoker with a healthy obsession for Oreos and other treats.

Katy Kenealy

Executive Vice President

Having spent 8+ years at Method, Katy received an honorable mention for PRWeek’s Young PR Professional of the Year in 2015. She has been on the frontlines of the IPO tech wave, leading the PagerDuty and Domo teams during their public debuts. Katy is passionate about bringing tech stories to life and elevating company narratives across verticals – from enterprise B2B to consumer IoT. She is an aspiring SF restaurant critic, especially if the job includes pasta and rosé.

Tim Race

Executive Vice President,
Narrative and Thought Leadership

As a former New York Times technology and business editor in New York, Paris and London, Tim applies the techniques of journalism to help companies tell their stories in media-worthy ways. He also brings 5 years of experience in strategic corporate communications, including in-house content creation for IBM. Tim notably coined the term “digerati” in a 1992 New York Times article.

Dave Heffernan

Executive Vice President

With 15+ years of PR experience specializing in cybersecurity, data, AI and enterprise tech, Dave has extensive experience leading PR programs for both established public companies and high-growth startups as they evolve into industry-defining brands. He is constantly thinking about how to connect clients to trending news. Dave is passionate about Boston sports and loves spending as much time as possible with his daughters, wife and dog Wally.

Mikey Collard

Executive Vice President of Earned Media

Mikey is an award-winning public relations specialist with tech, entertainment, consumer and corporate PR experience. He has an impressive background in securing top-tier coverage for high-profile clients across a diverse array of PR verticals. Currently working with predominantly technology-based clients, his past and current clients include: Facebook, Samsung, SurveyMonkey, Credit Karma, Affirm, Podium, BambooHR and many others. Mikey earned a master’s degree in strategic public relations from the University of Southern California, and a bachelor’s degree in journalism from the University of Utah.

Dan Sorensen

Executive Vice President

With 15+ years of experience building and executing communications programs in enterprise and emerging tech, Dan brings a passion for storytelling around transformational technologies. He has guided three companies through their public debuts, including Method’s first IPO. Dan returned to Method after seven years in-house at two different companies. He is a backyard beekeeper and outdoor enthusiast.

Laura Ruark

Senior Vice President

Laura is a comms and marketing pro with 13+ years of experience in the tech industry, leading programs for startups coming out of stealth up to some of the largest publicly listed companies focused on cloud, AI, future of work and more. She is a strategic problem-solver and deeply integrated partner who happily rolls up her sleeves to support any challenge. Laura is an expert in media strategy, thought leadership and creative campaigns to support clients in transforming their comms strategy and increasing awareness. She is a passionate Philly sports fan (go birds & phils!), National Park explorer and a proud dog mom to two beach loving rescues, Carson and Rosie.

Chelsea Corona

Senior Vice President

Chelsea brings more than twelve years of experience in technology PR and has worked with a variety of clients in both the B2B and B2C spaces ranging in size from early stage startups to large public companies. She leads Method’s venture capital team working to build thought leadership for key investors and raise profiles of portfolio companies, especially those at the forefront of AI development. Chelsea is a former collegiate gymnast and current football fanatic, as well as an aspiring mixologist and Lego master.

Casey Adams

Senior Vice President

Casey is a seasoned public relations professional with over 20 years of experience. Her deep media expertise and strong industry relationships enable her to navigate challenges and seize opportunities for clients across the technology landscape. She has shaped brand strategies and driven success for brands like Qualcomm, HPE, FICO, Niantic, and Visa. Before joining Method Communications, Casey spent 18 years at Allison Worldwide. She is a mom of two girls and spends her weekends watching her daughters play softball.

Sarah Riley

Senior Vice President,
Head of New York

Sarah is a communications leader with deep expertise guiding enterprise tech companies through critical growth stages — from stealth launches to successful exits — specializing in HR tech, workplace, cybersecurity, and other emerging technologies. She founded and expanded Method’s NYC office since 2019, serving as a strategic bridge between sister agencies, cross-functional teams and regional offices. Sarah has a cat named Tony Hawk, was once brought on stage with her favorite rapper (Atmosphere!), and will go plate-for-plate at dim sum any day of the week.

Kenneth Madigan

Senior Vice President of Marketing

Kenneth leads marketing strategy and account management across digital, social, creative and content disciplines. He is a strategic marketing leader with over 20 years of experience helping complex Financial Services and B2B organizations articulate their value proposition and connect with decision-makers across multi-stage buying journeys. When not developing strategic marketing frameworks, Kenneth can be found training and competing in Brazilian Ju Jitsu or planning his next trip out of the country.

Amber Rawle

Vice President of Finance

As a financial professional with 20+ years of experience managing finances for SaaS and Tech companies, Amber has overseen Method’s financial operations since its founding. She leverages curiosity and the power of numbers to drive strategic growth and business success, with a focus on enhancing the employee experience. Amber is committed to enhancing Method’s culture and making it a great workplace. She loves her grandkids, reading great books, and visiting Major League Baseball stadiums, and never says no to a good chocolate chip cookie.

Melodie Quinn

Vice President of Operations

As an operations professional with 11+ years experience in Human Resources and Operations, Melodie’s career spans across Hospitality and Public Relations industries. She brings expertise in employee development and performance, legal compliance, benefits and compensation. Melodie is passionate about creating a collaborative and productive culture where employees can do their best work. She is a proud mom to a beautiful daughter, an animal lover with a houseful of pets and loves music and travel.